征途国际

Client Profile
 
A leading multinational FMCG retail enterprise specializing in skincare, cosmetics, perfumes, and hair care products, this company ranks among the world’s largest in its industry, with a strong emphasis on the Asia-Pacific market. Despite its global presence, the company has yet to fully capitalize on consumer data, and its marketing efficiency remains an area for improvement.
Business Challenges

Data from 32 brands across 11 Asia-Pacific countries and regions is difficult to integrate, affecting the unified implementation of marketing strategies.

 

Marketing touchpoint data is scattered, making it difficult to fully leverage the value of consumer data.

 

Marketing efficiency is limited, requiring an improvement in data analysis and application capabilities.

Solution

Digital China provides an independently developed custome